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Fri 27 Apr 2018 09:40 AM

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Dubai's Mint says to create 'entertainment powerhouse' in Saudi Arabia

Deal with Saudi-based RAZ Holdings Group comes as Gulf kingdom embarks on major entertainment industry shake-up

Dubai's Mint says to create 'entertainment powerhouse' in Saudi Arabia
Entertainment events such as Comic-Con, which was held recently in Riyadh, are set to become more common in Saudi Arabia.

Dubai-based Mint Creative Production has entered into a strategic partnership to create a "themed entertainment powerhouse" in Saudi Arabia.

The deal with Saudi-based RAZ Holdings Group was announced during the Dubai Entertainment, Amusement and Leisure Show.

Zafer Shakhshir and Wassim Shaya, managing directors of Mint, said: “This partnership will allow us to share new creative ideas in one of the growing markets in the region.

"We’re confident that together we will boost the entertainment sector in Saudi Arabia. We aim to add value to the country’s growing requirements of theme parks, leisure museums and amusement industries.”

Mint Creative Production is the regional leader in architectural theming and 3D fabrication and its portfolio includes a lot of signature theme parks such as the Dubai Parks and Resorts, Global Village and the upcoming Warner Bros themepark.

In addition, the company is associated with several edutainment centres, museums, indoor and outdoor theming and hard landscaping, events, decorations, visual merchandising, 3D printing and props.

RAZ Holding said it will be announcing "many landmarks and unique projects" in the kingdom as part of the partnership.

The partnership comes as Saudi Arabia looks to rapidly expand its entertainment sector under radical cultural reforms led by Saudi crown prince Mohammed bin Salman.