A growing number of brands have distanced themselves from the controversial Kuwaiti social media influencer
Several more brands have cut ties with Kuwaiti social media influencer Sondos Al Qattan in the wake of her controversial criticism legislation protecting the rights of Filipina domestic workers.
In a Wednesday statement, MAC Cosmetics – one of the world’s largest cosmetics brands – said that the company “does not currently have any partnerships with her and will no longer be working with her on any brand activities.”
The statement added that the company works “to align ourselves with partners that shore core values and in no way tolerate excluding anyone.”
Recent Instagram posts on the page of MAC Middle East were filled with dozens of calls urging the company to condemn Qattan.
On Wednesday, one user urged the company to cut ties with Qattan, whom she described as a “despicable advocate for modern day slavery and the violation of human rights.”
Similarly, Anastasia Beverly Hills, a US-headquartered cosmetics brand, announced that it was “deeply disappointed” with Qattan’s remarks.
“These comments complete [sic] contradict the core values of Anastasia Beverly Hills and we have not and never will condone any hateful, discriminatory views,” the company said in an Instagram post.
"Sondos is not affiliated, employed or collaborating with ABH. As a result of her statements, ABH has unfollowed Sondos and removed her from our PR list,” the statement added.
With their announcements, MAC and ABH become the latest in a string of companies that have distanced themselves from Qattan, alongside companies such as Max Factor Arabia, French perfume brand M. Micallef, the UK-based Chelsea Boutique, as well as cosmetics brands Shiseido and Etude House.
Qattan has refused to apologise or back down from her comments, and has instead hit back at critics by saying that the “foreign media campaign” against her is an attack on Islam, the Hijab and Kuwait.