85% of Saudi millennials are using their smartphones for shopping either the same amount or more than the previous year
Millennials in Saudi Arabia are increasingly using their money to shop on their smartphones, according to a new study from business intelligence firm Cassandra.
The report found that 85 percent of Saudi millennials say they are using their smartphones for shopping either the same amount or more than the previous year.
Additionally, just over half of respondents (53 percent) said they stick to a budget, with price being the most important factor, above both quality and the availability of discounts of coupons.
The study also found that more than two-thirds of Saudi millennials (63 percent) would be willing to postpone a purchase decision to ensure they get the best price on a product or service.
“Understanding millennials in KSA is crucial as their economic power will only grow as they age up,” said Julie Caironi, senior measurement lead at Snapchat. “As this cashing-in study shows, millennial attitudes are preferences to other generations, especially when it comes to online behaviour and digital spending habits.”