Dubai's Emirates named top UAE brand to work for

Warner Bros World is voted the most improved brand in the YouGov list that ranks reputation to potential employees
Dubai's Emirates named top UAE brand to work for
By Bernd Debusmann Jr
Wed 24 Apr 2019 02:02 PM

Emirates airline is the brand UAE residents would be most proud to work for, according to YouGov’s BrandIndex 2019 Workforce Rankings.

The rankings – which were compiled by asking residents ‘would you be proud or embarrassed to work for this brand?’ – put Apple in second place, followed by ‘iPhone’, Google, Samsung and Emaar.

Google slipped down from second in the rankings in 2018, while Emaar fell from fourth place.

Abdulaziz Al Ali, the executive vice president of human resources for Emirates, told Arabian Business the airline is “delighted” to have topped the rankings.

“We are proud of our talented, passionate and diverse multinational workforce of over 160 nationalities who help deliver the travel experience Emirates is known for day in and day out,” he said.

“We are also committed to investing in recruiting, training and prioritising the learning and developing of our talent, as well as empowering them, regularly engaging with them and recognising their contributions to the organisation.”

Emaar was followed in the rankings by Dubai Mall, Samsung Galaxy and dairy giant Almarai, all of which rose one place from last year’s rankings.

The tenth place spot was taken by Abu Dhabi’s Etihad Airways.

Most improved

Warner Bros. World was found to be the most improved brand, followed by Netflix, Huawei, Coca Cola, Downy, Al Ansari Exchange, Starbucks, UAEXchange, Colgate and Baskin Robbins.

“The theme park [Warner Bros.] opened its doors to UAE residents last year and not only received a positive reception but also managed to strengthen its reputation among people,” YouGov said in a statement. “Netflix’s original content may be a factor in making it the second best improver.”

“In addition, smartphone brands have seen a considerable improvement in their reputation scores over the past year, with two of the biggest brands making up the top ten list and Huawei taking the third spot in the improvers list,” the statement added.

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