Emirati siblings Rashid and Latifa, Salama the wise Ghaf tree, and robots Opti, Alif and Terra revealed at Dubai World Trade Centre event
Expo 2020 Dubai’s mascots - Emirati siblings Rashid and Latifa, Salama the wise Ghaf tree, and robots Opti, Alif and Terra - were on Thursday unveiled in the presence of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
The event at the Dubai World Trade Centre (DWTC) was also attended by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Higher Committee, Expo 2020 Dubai and Reem Al Hashimy, Minister of State for International Cooperation and director general of Expo 2020 Dubai.
The mascots were introduced at the event through a short movie.
Sheikh Ahmed said: “Many previous mega-events have successfully created mascots to strengthen emotional connections and bring the spirit of the event and host city to life.
“The Expo 2020 mascots have been thoughtfully created to reflect the tradition of storytelling that is core to the region, highlighting our belief that when we come together, we can achieve great things, and demonstrate how the past guides the present, which propels us to the future.
“These characters are a reflection of the knowledge of homegrown talent that is delivering an exceptional World Expo, and they speak a universal language of ambition and aspiration alike.”
Latifa is an inquisitive eight-year-old girl who dreams of becoming one of the world’s greatest inventors.
Her brother, nine-year-old Rashid, cares deeply for the environment and enjoys poetry, drawing, riddles and family tales passed down the generations.
The two siblings draw inspiration from the wisdom of Salama, a desert-dwelling Ghaf tree who overlooks the Expo 2020 site and was preserved during construction.
Under Salama’s watchful eye, Latifa and Rashid go on an exciting journey guided by the robots Opti, Alif and Terra, who represent Expo 2020’s three subthemes of Opportunity, Mobility and Sustainability.
A series of short films starring the mascots will be released in the coming 12 months, each focusing on an Expo subtheme.
Expo 2020 Dubai will feature at least 60 live performances per day, 200-plus dining outlets, daily parades, A-list musical acts, celebrity chefs, future-shaping tech and much more from October 20, 2020 to April 10, 2021.