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Thu 10 Oct 2019 03:54 PM

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UAE public urged to take bite out of food wastage scourge

Global campaign #StopTheWaste designed to raise awareness of discarded food

UAE public urged to take bite out of food wastage scourge
The initiative, launched by the United Nations World Food Programme (WFP) is designed to raise awareness about the huge amounts of edible food that is discarded daily.

Members of the public in the UAE have been invited to join the global campaign 'Stop the Waste'.

The initiative, launched by the United Nations World Food Programme (WFP) is designed to raise awareness about the huge amounts of edible food that is discarded daily.

As part of the campaign, the WFP office in the UAE held an activation event hosted by the Jumeirah Beach Hotel in Dubai.

Mariam Hareb Almheiri, Minister of State for Food Security, said: “I invite the UAE general public, the food and beverage industry, the hospitality sector and the end consumer in the UAE to join our pledge and commit to reducing food waste.

“We must act now. #StopTheWaste is an easy entry point to educate people on how they can reduce food waste and make better choices with the food they eat and therefore contribute to reducing world hunger.”

The WFP has launched a 30-second animated video as part of the campaign to highlight food waste and solutions to prevent it.

Follow these simple steps to pledge #StopTheWaste:

  1. Search your fridge or pantry for a food item that is nearing its expiration date and is safe to eat
  2. Snap a selfie with your item (do not forget to eat it)
  3. Share your photo on social media using #StopTheWaste and challenge three friends by tagging them in your post
  4. Take your pledge one step further by sharing your food waste recipes or host a dinner party and encourage others to do the same.

"#StopTheWaste is a campaign that is relevant to everyone involved in the food supply chain from farm to fork. We need to stop wasting food because it is not just about the food produce; it is also about the invested money, labour and resources, such as energy, land, seeds and water that go into producing this food," said the director of the WFP office in the UAE and representative to the GCC region, Mageed Yahia.