By Sam Bridge
First dedicated speakers' platform for Arab women in the world launches in line with the UAE's commitment to gender equality
She is Arab, the first dedicated speakers’ platform for Arab women in the world launched on Wednesday in the UAE.
In line with the UAE’s commitment to gender equality, the platform is incubated at In5 Tech in Dubai Internet City with a vision to be the new voice of Arab women.
She is Arab is a passion venture co-founded by Noha Hefny and Samar Alshorafa, both international development experts, a statement said.
Hefny said: “The region is experiencing an unprecedented momentum when it comes to women empowerment. As Arab women we have so much to be proud of in terms of our achievements. She is Arab was born out of our strong belief in the power and capabilities of Arab women.
"It is our way as entrepreneurs to contribute by creating opportunities for growth and development, driving partnerships and a concerted effort to deliver impact for women. We are presenting a platform by Arab women for Arab women to enhance leadership and participation in every field.”
Alshorafa added: “I have always been passionate about women empowerment, and I believe it is time for Arab women to own the narrative and tell their own story... With She is Arab, we aim to reduce biases towards Arab women and provide them with the support they need to succeed in their respective domains using the power of communications and technology.
"Our platform will facilitate showcasing their professional expertise to the world and connecting them with the right opportunities. This is how we hope to make a difference.”
She is Arab will work to support women on their journey to becoming public speakers, building their personal brand and thought leadership profiles, and offering professional and leadership development opportunities.
It also aims to leverage a tech-driven expertise mapping process to offer organisations a talented pool of experts that can be matched with professional opportunities globally including speaking, coaching, training and consulting. In parallel, it seeks to establish a strong support network for women to facilitate collaboration, mentorship and networking.
In its first stage, the company is seeking partnerships with private and public sector organisations, media, academic institutions and foundations to enable knowledge creation and dissemination, advance leadership and professional development of women and highlight inspirational role models to inspire the future generation.
She is Arab has set its sights on global expansion beyond the UAE in the coming years, the statement added.