By Sam Bridge
Dubai Culture and Arts Authority to establish new creative zone in Al Quoz to encourage local artistic production
Dubai Culture and Arts Authority (Dubai Culture) has announced the implementation of the first phase of a large redevelopment plan for Dubai’s industrial district of Al Quoz.
Dubai’s new vision for culture includes the establishment of a new creative zone for Al Quoz, a statement said.
As part of efforts to engage the community and encourage local artistic production, the zone seeks to attract both regional and international audiences to the area and encourage designers, artists and creatives to live, work and exhibit in the area.
The first phase of the project involves a physical upgrade of the Al Quoz area. The Roads and Transport Authority has already worked on improving the area’s infrastructure including roads and signages and promoted Al Quoz on public transport routes.
The Al Quoz redevelopment project will contribute to transforming the area into a cultural centre, offering new cultural, commercial and economic opportunities.
Later stages of the project will involve renovating the area, installing facilities for the influx of new visitors as well as branding the area among residents and tourists.
As project leader, Dubai Culture is implementing this major initiative with the help of key strategic partners - Brand Dubai, the creative arm of the Government of Dubai Media Office; Department of Tourism and Commerce Marketing; Dubai Municipality; and Roads and Transport Authority.
Dubai Culture chairperson Sheikha Latifa bint Mohammed bin Rashid Al Maktoum said the new vision will reinvigorate the cultural scene in the city and set in motion a comprehensive cultural movement.
She explained that at the heart of the vision is a new strategy to transform Dubai into a global cultural metropolis where creativity, art, and innovation are just as important as commerce and business.
Sheikha Latifa said the Al Quoz redevelopment project is a creative zone that aims to offer new spaces for artists to realise their potential. The new project will significantly enrich Dubai’s cultural landscape, she added.
Mattar Al Tayer, director general and chairman of the Roads and Transport Authority (RTA), commended the Al Quoz redevelopment project. “Such projects reflect the vision of Dubai Plan 2021 to establish the city as a vibrant global metropolis that shapes culture and arts in the region and the world. It will also mould the community into a tourist destination,” he said.
Dawoud Al Hajri, director general of Dubai Municipality added: “We are delighted to be part of this ambitious initiative that will advance the cultural and creative core of the city and make it a global destination that brings together residents and visitors keen to learn about the history of the emirate and its latest advancements in various fields.”
Helal Saeed Almarri, director general of the Department of Tourism and Commerce Marketing (Dubai Tourism), said: “As we set our sights on continued tourism growth, the redevelopment of the Al Quoz district, the heart and soul of art in Dubai, will provide a major boost to Dubai’s tourism strategy to offer exceptional immersive experiences that will further enhance the city’s reputation as a ‘must-visit’ destination.”