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Fri 6 Dec 2019 09:40 AM

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Immersive Experiences raises nearly $10m for regional entertainment projects

The firm's roll-out plan calls for 15 facilities to be launched across various parts of the region

Immersive Experiences raises nearly $10m for regional entertainment projects

UAE-based equity fund Immersive Experiences has raised AED 35 million ($9.53m) over the last year and a half to launch a series of entertainment projects, the company announced this week.

Formed in 2017, Immersive Experiences has identified what it believes are gaps in the region’s entertainment industry and has selected a number of entertainment concepts, which include their own facilities and franchises of well-established intellectual property concepts.

“Strategic partners from all over the region are continuously expressing their interest in Immersive Experiences as not just an entertainment hub, but an innovation hub that is set to become a regional leader in its field,” said managing partner Sameer Ali.

 “At Immersive Experiences, we take pride in our work and never settle for average. We hold a number of ground-breaking concepts to our name, each with a fresh, innovative and distinct twist that takes entertainment to the next level,” he added.

The firm’s roll-out plan calls for 15 facilities to be launched across various parts of the region.

The fund’s selection of proprietary flagship concepts include MultiVRse, a virtual reality theme park, as well as experimental edutainment centre Woo-Hoo and live-action combat simulation concept Xstrike.

Another, the TV-inspired WipeOut Park, is franchised and licensed.

“As the population of the UAE, and indeed the wider region, grows, so does the demand for entertainment options that offer people the quality and experience they seek,” said Mohamed Ali, managing partner of Immersive Experiences. “We can confidently say that we have not only matched these but knocked them out of the park with world-class concepts that will not be forgotten.”