By Sam Bridge
New research shows UAE registered one of the lowest growth for online searches relating to stress in the workplace
Work-related stress across the UAE remains low with the country identified as having one of the lowest growth for online searches relating to stress in the workplace, according to new research.
The global study of online searches by SEMrush - conducted between 2016 and 2019 across the UAE, Germany, South Korea and Netherlands - collated searches for stress-related terms and phrases.
The UAE accrued growth of just 19 percent in the three-year period, ranking the country ahead of Germany, which saw growth of 27.5 percent.
The Netherlands was third with 54.17 percent growth, while South Korea achieved the highest growth at 65.96 percent.
“The intelligence from search data indicates a low level of stress related searches among UAE public which in turn is positive compared to other countries,” said Olga Andrienko, global marketing head at SEMrush.
The SEMrush study also found that internet searches for ‘anti-stress toys’ in the UAE registered no more than nine searches a month on average, indicating a very low demand for stress therapy toys.
By comparison, South Korea witnessed a 3,050 percent growth in online searches for anti-stress toys.