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Tue 28 Apr 2020 03:30 PM

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Covid-19: UAE's '10 million meals' campaign exceeds target in one week

The campaign, the UAE's largest food distribution drive, will continue throughout the month of Ramadan

Covid-19: UAE's '10 million meals' campaign exceeds target in one week

The campaign, the UAE’s largest food distribution drive, will continue throughout the month of Ramadan.

The UAE’s ’10 million meal’s campaign has exceeded targets and drawn more than 11 million meals in the week since it was launched, according to the UAE’s state-run WAM news agency.

The campaign, led by Sheikha Hind bint Maktoum bin Juma Al Maktoum, chairperson of the board of trustees of the UAE Food Bank, has received donations from companies, humanitarian organisations, businessmen, government and private entities to support communities affected by the Covid-19 pandemic in the UAE.

The campaign, the UAE’s largest food distribution drive, will continue throughout the month of Ramadan.

“The wide engagement that the ’10 million meals’ campaign has received reflects the integral role of the UAE’s humanitarian initiatives in bringing together all segments of society in solidarity against any circumstances,” said Mohammad Al Gergawi, Minister of Cabinet Affairs and the Future and Secretary-General of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).

"A country led by the founding fathers’ values of creating hope and giving and the vision of Mohammed bin Rashid will be the first to aid the vulnerable and empower the disadvantaged in times of crisis,” he added.

A total of 39,000 donors funded 412,000 meals through SMS, while 7,000 donors paid for 859,000 meals on the website. In-kind donations received through the campaign’s call centre totalled 163,000 meals.

Public and private entities and humanitarian organizations collectively donated 9.6 million meals within the first week of the campaign’s launch.

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