Talabat UAE, in partnership with the World Food Programme (WFP), has launched a three-day campaign to bring relief to the flood-devastated population in Pakistan.
During the campaign, which started on Friday, September 30, Talabat will match all in-app donations made by its customers and help the largest humanitarian agency fighting hunger to deliver food assistance to those affected in the country.
WFP is on the ground in flood-hit districts of Pakistan, rolling out food, nutrition, recovery and resilience support to 1.9 million people. However, it requires $152 million to meet the needs of the people affected.
Customers on Talabat will be able to donate, by selecting any of the dedicated menu items on the ‘World Food Programme’ virtual charity in the app, ranging from AED2 for one-day meal donation to a monthly donation of AED63.
Tatiana Rahal, Managing Director, Talabat UAE, said: “Our hearts go out to everyone affected by this tragedy in Pakistan. It is a catastrophic natural disaster.
“We’re humbled to be in a position where we can utilise our tech for good and be able to offer immediate support by connecting customers to a trusted international humanitarian organisation such as the World Food Programme. Giving back to the community is a big part of our ethos and we’re glad to be able to do our part by matching donations to further support this cause.”
Mageed Yahia, the WFP Representative in the Gulf, said: “The people of Pakistan need massive support now and in coming months and years to recover from this devastating disaster. The international community must step up to help them adapt and build resilience against the existential threat posed by the climate crisis and we are grateful for Talabat for taking action and engaging with their customers to help make a difference.”
This initiative falls under Talabat’s #AlwaysThere campaign, aimed at supporting communities in need by facilitating safe and contactless donations to trusted local, regional and international charities. In the past few years, the campaign has been adapted to support different pressing needs across the MENA region and beyond, including India and Lebanon.
This is the second delivery app in the UAE to support relief efforts in Pakistan. Earlier last month, Deliveroo partnered with Emirates Red Crescent to support their ongoing ‘One Hand for Pakistan’ crisis relief initiative. Through a dedicated page on the Deliveroo app, customers are able to make donations to contribute to the cause.
Deliveroo users will be able to make contributions until October 12 by donating any amount of their choice between AED20 and AED500.
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