Amazon announced the launch of ‘Iftar on Wheels’, on Friday. A meal donation programme that aims to support the underprivileged across the country. The initiative aims to utilise its scale, logistics and technology to help people in need.
In partnership with the UAE Food Bank, aid will be offered to those who need it, in the form of monetary donations, volunteer support and delivery services.
Speaking about the partnership, Manal Obaid Yaroof, Chairperson of UAE Food Bank Steering Committee said, “Generosity is an integral part of Emirati culture, and the Holy month of Ramadan is a reminder for us to show kindness and compassion to those less fortunate. Through partnerships with private sector companies such as Amazon, we continue to promote a culture of food sharing and influence behaviour towards food waste. Amazon’s ‘Iftar on Wheels’ is a great way to deliver meals directly to thousands of families in need. Leveraging the power of Amazon’s technology, people and the company’s vast delivery network, the program will help us reach out to even more families across the country.”
Prashant Saran, Director of Operations, Amazon MENA said, “Ramadan is a very special time for us at Amazon. Every year, as we continue to serve customers during the busy season, we also invest in programs that nurture a meaningful work environment where our teams have the opportunity to give back to the community. This year, we are launching ‘Iftar on Wheels’, a program that utilizes our logistics, delivery and people networks to deliver thousands of meals to families in need across the UAE. Amazon is constantly working with community partners across the MENA region to find practical solutions to immediate needs such as hunger and natural disasters, leveraging our scale as a force for good.”
Nur Nakdali, Capacity Planning Manager, Amazon UAE said, “Ramadan reminds us of all our responsibility to be compassionate towards others, and I always try in my own ways to help the less fortunate during the Holy month. Amazon’s ‘Iftar on Wheels’ program gives me a great opportunity to put my work skills and resources to the best possible use – bringing smiles to those in need.”
Last week, Amazon announced the opening of a new facility in the UAE, located in Dubai South. The fulfilment centre has a storage capacity of 2.1 million cubic feet, increasing capacity by 70 percent, enabling a wider range of products, improved delivery and customer service.
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