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Tue 19 Feb 2008 11:55 AM

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d’Events rebrands

Company divides events and PR divisions to cater to growing demand.

PR and events agency d'Events has separated into two separate divisions to cater to the growing demands of each industry sector.

d'pr has become a separate brand dedicated to corporate and consumer PR, while d'Events will move into its own dedicated office and continue to provide event solutions for major international firms including Nokia, Tag Hueur, Macquarie Bank and Dubai Group.

"The Gulf is making waves in all industry sectors and d'Events has positioned itself as a leading events and PR provider for major local and international companies through exceptional industry knowledge and understanding of the evolving Gulf market," said Camilla d'Abo, managing director, d'pr.

"Both divisions have a proven track record of success with clients such as Visa International, National Bank of Dubai and Cartier making up the events and PR portfolio. Now that both the events and PR teams have expanded in terms of clients and staff, we felt each should be acknowledged in their own right."

d'pr will focus on winning clients in the fields of banking and finance, real estate, hospitality and retail.

Meanwhile d'Events has already handled major events for clients including Intercontinental Hotel Dubai Festival City, Macquarie Bank and The Arabian World Construction Summit in Abu Dhabi this year.

"The New Year is the ideal time for clients to kick start new campaigns and to solidify their presence in the market," said Lucy d'Abo, managing director of d'Events.

"A generic gala dinner at a five star hotel will not achieve this so more creative and sophisticated events solutions are necessary to differentiate clients from competitors."

Last year, the events side of the business handled more than 50 launches and industry conferences for clients, while the PR side of the business won several large new clients, including restaurant management company Rmal Hospitality and Ibn Battuta Mall, and was awarded an extended remit by Visa International to cover the regional scope of all corporate communication.

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