Danube forced to change Ritz project name due to trademark infringement

Dubai-based developer changed the name on $82m project from Ritz to Starz
Danube forced to change Ritz project name due to trademark infringement
Starz by Danube is an $82m residential project in Dubai.
By Neha Bhatia
Sun 17 Apr 2016 06:46 PM

Danube Properties confirmed its Ritz development in Dubai has been renamed due to trademark infringement.

Earlier this month, Danube changed the name on its $81.6m (AED300m) residential project from Ritz to Starz. 

The Dubai-based developer said the project has been renamed for legal purposes. 

Aatif Rahman, general manager of Danube Properties, said: “We had named our fifth project Ritz Tower by Danube after securing NOCs [no-objection certificates] and approvals from all relevant authorities.

"Later, it was [discovered] that the name clashed with another registered trademark." 

Rahman said Ritz was renamed due to Danube's desire to "mature" its brand identity for each project. 

"We never had any intentions of [causing] trademark infringement, and the fact that our entire project portfolio carries ‘by Danube’ as a postfix is testimony to that.

"Upon being informed about the matter, we immediately decided to rename the project to Starz Tower By Danube, given our long standing association with Bollywood stars.

"There were no legal proceedings whatsoever as we mutually and amicably decided to change the name," Rahman said.

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