By Andy Sambidge
Waterfront mall set to open on Dec. 22, Waitrose flagship store will follow in Jan, says Emaar.
Dubai Marina Mall, developed by Emaar Malls Group, will open on Dec. 22, it was announced on Thursday.With 390,000 sq ft of leasable area over four levels, the new mall will feature 160 stores with waterfront restaurants.
Ian Ferguson, general manager, Dubai Marina Mall, said: “Two of the mall’s key features are a great location with convenient access coupled with a strong retail mix.
"Estimates show that there will be approximately 36,000 residents in the Dubai Marina area by 2010 and this is to grow to 45,000 by 2015.
"Dubai Marina Mall is ideally placed not only to be a hub for this growing core population but also to service the much broader catchment area of New Dubai as a whole.”
A flagship Waitrose store will come on line in January and the entire Emaar development comprises The Address hotel and serviced residences, a seven-storey Gourmet Tower dedicated to diverse haute cuisine and Marina Plaza, a commercial tower.
The mall itself has more than 2,000 car parking spaces.
How many of the 160 shops/restaurants will be open on day #1? I am going to take a guess.....70? Interesting how this information was not included in the article. After Emaar's poor performance opening Dubai Mall, are we in for more of the same? Probably Let's do the math...the article states there will be 36,000 residents at the Dubai Marina in 2010. I don't think so but for the sake of argument, let's all agree. If all 36,000 residents visited the Dubai Marina Mall every week for 1 year this is around 1.9 million visitors. This is overly optimistic with the Jumeirah Beach Residence shops & restaurants on the other side of the marina. Another interesting missing item from the article is the expected foot fall for this mall. Emaar likes to profess Dubai Mall will see 30 million visitors in the first year but there is no mention of the projected visitors for their Marina Mall....hmmm? Unless someone lives in the Dubai Marina area I have heard no reason why we should all drive to this mall. What is the draw?
I know it has taken some time for the mall to open up and will most likely take a few more weeks to have every individual store open, however do I think that most of the surrounding marina residents are looking forward to having a proper grocery store in the neighbourhood. And if this Waitrose is as nice as the one in Dubai Mall, I would be certain that it would attract quite a few customers. Lets look at it optimistically, we should be glad that there is a mall here in this area at least. Enjoy shopping!
Let me guess Nats...you work for Emaar? I guess Waitrose will be welcomed, especially if there is available parking, but anyone who has been to Spinneys in the last 30 days has probably noticed all the new Waitrose products on the shelves. Since the companies are one and the same this is not surprising. The name on the door may be different but its pretty much the same stuff on the aisles whether you are at Spinneys or Waitrose, Waitrose emphasising the "presentation" of their products more so than Spinneys.
It will be interesting to see how many visitors this mall will get to keep the retailers in their alive with the current economic conditions. Rent is expensive, as usual, so I don't see how those retailers will survive in the next 2 years time. Rental fees are beyond outrageous in the Malls. Most retailers will work only to pay rent at the end of the month, if even that.