DEI wins deal to offer photo services at $1bn Dubai theme park

Company signs three-year contract to become photographic partner of IMG Worlds of Adventure which is due to open in August
DEI wins deal to offer photo services at $1bn Dubai theme park
By Staff writer
Thu 07 Jul 2016 09:29 AM

Global souvenir imaging provider, DEI, has been awarded a three-year contract to become the exclusive operating partner for IMG Worlds of Adventure, the world's largest indoor theme park, which is set to open in August.

DEI said in a statement that it will deliver a range of photography activities including on-ride photography, augmented-reality 3D images, souvenir pictures, while also introducing new interactive green screen videography solutions at the Dubai theme park.

The Green Screen solution will allow visitors' images to be imported into scenes from different zones to capture moments such as posing with the Avengers. There will also be roving photographers to click pictures of guests interacting with their favourite characters, the statement said.

KS Ramakrishnan, CEO of DEI, said: "We are delighted to be awarded the souvenir imaging provider contract with IMG Worlds of Adventure for the world's largest indoor theme park and this is another concrete testament of our position as the global market leader for providing end-to-end infrastructure imaging solutions' and commendable customer service."

Lennard Otto, CEO of IMG Worlds of Adventure, added: "IMG Worlds of Adventure is looking to redefine the theme park experience and so we are proud to partner with DEI so that a fully-immersive day at IMG Worlds of Adventure will now include innovative and futuristic videography and photography."

Situated within City of Arabia, IMG Worlds of Adventure spans 1.5 million square feet and is expected to welcome up to 30,000 people per day after it opens on August 15.

Consisting of four zones, hosting global brands MARVEL and Cartoon Network, whilst introducing Lost Valley - Dinosaur Adventure and IMG Boulevard, IMG Worlds of Adventure will be Dubai's first mega-themed international amusement park.

IMG Worlds of Adventure will feature a range of roller coasters, rides, and attractions, as well as a variety of themed retail stores, dining venues, and a 12-screen Novo cinema.

The multi-billion dollar project is fully indoors and will employ over 1,600 employees.

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