By Mark Sutton
More consumer products with personalization to come from Dell
Dell is set to continue to expand its consumer product range in its drive to expand the breadth of its business base, according to Michael Tatelman, VP and GM of global sales and marketing for Dell Consumer.
Speaking to itp.net at GITEX, Tatelman said that the company’s relaunch of its consumer product range 16 months ago, has given Dell a more balanced business on a global scale, particularly in emerging markets like the Middle East, China, India and Brazil.
The company’s renewed focus on design in its consumer range is paying off, with more than 80% of consumer PCs sold by Dell are no longer the traditional ‘black boxes’.
“Over the last 14 months, we can see the innovation from the design team starting to hit the roadmap,” he said. “All the various physical and digital personalization capabilities that we are bringing to the product line, have started to pay off, and we are starting to build our brand as fashion brand in addition to being a reliable and valued brand.”
Dell’s high end XPS and Alienware lines were creating trickle down of technology into other lines, Tatelman said, and Dell was also looking to expand its line of netbook devices, the Inspiron Mini, later this year, and Dell is also looking to drive the adoption of mobile broadband through membership as one of the founding partners in the GSMA’s Mobile Broadband alliance.
“The early days of the netbook, the initial products were a little mixed, I think we have learned a lot from our competitors, our products have won significant design awards, I think it is an interesting category when enabled with mobile broadband,” he said.