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Thu 5 Apr 2007 10:12 AM

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Dell opens Dubai service centre

The PC giant is to launch a $5m regional support centre in Jebel Ali, Dubai.

PC giant Dell is stepping up its customer services in the Middle East, investing US$5million in a regional support centre in Jebel Ali, Dubai, it said this week.

The facility will be linked to Dell's logistical support network in Europe and will support smaller in-country centres in Riyadh, Jeddah, Oman, Bahrain, Egypt and Turkey.

Dell will use the logistics and spare parts facility to offer a range of premium services to regional customers, Nicky Hartery, Dell EMEA vice president of manufacturing and business operations, told
IT Weekly


Hartery said the aim of setting up the centre was to provide "services that are equal to the services that we provide to our customers in Europe".

"Where we would have Dell services really strong in Europe and really not emerged in countries such as the Middle East, that has all been rolled out now," Hartery commented.

Hartery said Dell would continue to work closely with its partners, Emirates Computers and Key Information Technology, in providing services, but said the firm would now be able to engage more directly with large business customers in the region.

The investment is part of a wider US$200million spend that Dell has committed to globally as part of its Dell 2.0 initiative, which the firm launched last year, Hartery said.

The Jebel Ali facility will be linked to Dell's wider network of enterprise support centres, located globally. Customers will be able to select from a range of service levels, with the Platinum Plus customers offered a designated technical account manager, onsite rapid response and escalation management services.

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dawn 10 years ago

does the dell service centre have any contacts.

muhammadct 10 years ago

i have one dell 760 optiplex desktop it have majer problum is mother mother board problem i need servies this pc i bying from dubai i did'n get autharized waranty servies in qatar pls give infom iwaiting for .... servies tag : 7lwplbx express servies tag : 16582207805 reg model : dc8m reg type : 08051

costa 9 years ago

I get one laptop DEll processor i5, after 10 minutes the display went dim. I returned the laptop after 14 days ,nothing. Finally i changed my mind and trook a Toshiba. Something with Dell is wrong. Even vendor told me that happen because of high configuration. Stupid. So, when you want to get one Dell, think again

Reza 8 years ago

Bought 2 Dell laptops, unfortunately.
You cant find their after sales centre. You call their regional office she gives a toll free no 800-DELL, that number gives another strange toll free number. Internet searches leave you with phone numbers that are never answered or kept off the hook.

The warranty will expire in 2 days. I wonder I will be able to find the rigth place to take this piece.

The last time I will ever buy Dell.

Mohammad Raheel Hashmi 7 years ago

My laptop's cassing is damaged i've to change it.
is there any servise center for these kind of work?
please inform me at

MUSTAFA 6 years ago

i totally agree. this is the last time am buying any thing with the dell brand. Within the warranty period the hard drive conks off. and just after a couple of days after the warranty expires the screen is useless. metra service centre of dell promises to replace the screen at a cost of aed 600 within one day. it is more than a week and my laptop is still under testing. I guess they have sent it to Steve Jobs to do the testing.


Doris Faria 5 years ago

This really is the most rotten customer service I have ever come across.
All the numbers given on the net specially in Dubai are either non existing or nobody picks up.
Really I would never again buy a dell product.