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Thu 26 Apr 2007 03:32 PM

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Desert Adventures to unveil new destination

The hospitality group is set to add Jordan to its growing list of city tours.

Dubai-based hospitality group Desert Adventures Tourism will introduce Jordan to its existing list of destinations at next week's Arabian Travel Market.

Samir Tabbah, managing partner Desert Adventures, said: "This is an exciting time for Desert Adventures Tourism as we roll out a new brand assurance that will attract even more visitors to our beautiful city. Desert Adventures is the best brand promise in itself and it is important that we as a community realise the impact our destination has on potential visitors. Desert Adventures has been participating in the event for the last 10 years as it serves as a perfect platform for our business. Among many other things, this year we also intend to open up a new office in Ras Al Khaimah to cater to the needs of all the sophisticated travelers in that city and adjoining Fujeirah."

Desert Adventures started with one office and only six employees in 1997 but its current network includes eight offices in the UAE and around the world, 116 employees in its Dubai office alone. In 2006 Desert Adventures welcomed more than 100,000 visitors to its destinations with this figure expected to exceed 113,000.

Samir added for nearly a decade the company has been committed to providing a quality experience, to visitors with the help of their friendly and knowledgeable staff.

"Our tours have enthralled even the most jaded visitors and left all spellbound. We offer customised packages to luxury travel groups. In the past few years, travel to Dubai has increased tremendously and we are here to offer the best that a tour travel agency can offer."

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