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Tue 2 Oct 2007 12:00 AM

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DHL develops customer loyalty programme

DHL has enhanced its customer loyalty programme in the Middle East, allowing clients to receive award points for every dirham spent on the logistics company's products and services.

DHL has enhanced its customer loyalty programme in the Middle East, allowing clients to receive award points for every dirham spent on the logistics company's products and services.

Customers can enrol on the loyalty programme, titled Altitude, for free and redeem their points at a number of outlets, including City Centre in Dubai, Sharjah and Ajman. Alternatively, the award points can be donated to non-government organisations such as the World Wide Fund for Nature (WWF), Dubai Centre for Special Needs (DCSN) or Medecins Sans Frontieres (MSF).

"With Altitude all our loyal customers will now be rewarded for every dirham they spend on DHL's products and services. Previously, customers who registered under the programme were rewarded on parcel shipments only. It will now be across the complete DHL product range," said Elliott Santon, marketing manager, DHL UAE.

"Our customer loyalty programme was launched in 2003. The rewards options for members now include a wide variety of choices, ranging from jewellery, electronics, office supplies, gift vouchers and, of course, greater discounts on DHL products and services," he added.

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