By Vineetha Menon
Study highlights gaps in the IT service sector and growth opportunities in the market
The region’s first ICT white paper study, 'The IT Market – A Middle East Perspective: An Overview of Business Opportunities for Innovative New Companies', has been unveiled.
All eyes are already firmly on the region with GITEX, the Middle East’s largest IT event, just around the corner. News of the white paper is poised to generate interest among companies that are keen to cash in on the region’s ICT market.
Commissioned by Dubai Internet City and conducted by management consultancy A.T. Kearney, the study identifies specific market opportunities for SMBs in the region, especially in the hardware and packaged software segments.
“The industry White Paper is a milestone for the Middle East region. More than just headline numbers, this report identifies specific opportunities for small and medium businesses (SMBs) to capture part of the valuable IT Services market,” commented Malek Al Malek, executive director of Dubai Internet City
The study also analyses the economic outlook and market growth in the region with relevant case studies, key trends and recommendations for market entry strategies.
“Opportunities are there for the taking for organizations that bring to the table the best the international market has to offer and have the ability to create solutions specifically tailored for the Middle East market. Key success factors for a new entrant are local relationships, industry expertise, local presence, market commitment and competitive pricing,” revealed Dan Starta, partner at A.T. Kearney.
The study also revealed that IT users in the Middle East are looking for specialized providers to address short supply in the market. Telecommunications, finance and government sectors are forecasted to provide the best opportunities for the next five years.
The white paper will be officially launched on October 22, 2008.