Digital Broadcast Power List-Antoine Choueiri
The competition for ad dollars has grown as state broadcasters have taken a more aggressive approach towards chasing these revenues and the number of viable free-to-air channels grows. At the same time, the economic downturn has restricted advertising incomes, increasing competition among the chief beneficiaries.
The Choueiri Group, led by Antoine Choueiri, manages the ad sales for some of the largest broadcasters in the region, including MBC, LBC and DMI, giving it a direct role in the success – or otherwise – of these networks’ commercial success. Choueiri has played an integral role in the development of the Middle East media industry during his 30 year career. In 2005, he spearheaded the formation of the GCC Association of Advertisers, which includes the biggest spenders in the region including McDonalds and Emirates Airlines. Membership is open solely to companies that spend more than $1 million p.a. on advertising in the GCC.
Choueiri’s empire comprises 12 subsidiaries covering print, online, radio and billboard advertising, in addition to various TV ad sales businesses.