Digital Broadcast Power List-Ed Borgerding
Since joining the Abu Dhabi Media Company (ADMC) in March 2008, Borgerding has played a major role in its route towards commercialisation. Combining his role as CEO of ADMC with the same position at Abu Dhabi’s film financing vehicle, Imagenation, Borgerding has overseen a number of major deals.
Using the contacts harvested during a career with Disney International, the two organisations have partnered with National Geographic (US $100m), Hyde Park Entertainment ($75m), Participant Media ($250m) and Parkes/MacDonald ($10m). Over the course of the next 12 months, a number of Abu Dhabi-funded feature films will be released with the ultimate reward proving box office dollars.
Borgerding also directed ADMC’s 2009 purchase of the Middle East broadcast rights to the English Premier League (EPL) for an estimated $300 million, launched English-language daily newspaper The National in the UAE and created a number of online assets.
Borgerding is also driving the launch of a number of HD channels to support ADMC’s coverage of the EPL. The organisation launched an HD channel in October of last year featuring documentaries, movies and sports.
ADMC’s technology and asset investments remain unmatched by rival regional broadcasters and its continued commitment to nurturing local talent with exposure to international standards and professionals, led by Borgerding, could soon make it the most important diversified media operator in the Arab world.