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Mon 11 Jan 2010 03:40 PM

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Digital Broadcast Power List-Marc-Antoine d’Halluin

Digital Broadcast Power List-Marc-Antoine d’Halluin

The merger of Orbit and Showtime was hailed as a victory for commonsense. Talks regarding consolidation in the pay TV market had appeared – to outsiders – to be stuck in the ‘inevitable’ position for so long, it was fair to think they had stalled altogether.

While Orbit Showtime will no doubt suffer some separation anxiety as the English Premier League rights transfer to Abu Dhabi TV later this year, CEO Marc-Antoine d’Halluin has been working hard to ensure that existing subscribers remain committed to the service.

“The merger has ensured that our reliance on one content genre has decreased. We now offer a much more complete package,” d’Halluin told
Digital Broadcast

shortly after the deal was struck.

The enigmatic Frenchman has pieced together an extensive batch of pay TV rights deals with the major Hollywood studios and the US networks that will go some way to filling the void left by the departure of the EPL.

During his tenure he has developed the Showtime brand into one of the most recognisable among all the region’s media operators. With none of the traditional pay TV suppliers in control of any of the blue ribbon sports rights as of this summer, d’Halluin has the opportunity to bring Orbit Showtime to the forefront of the new pay TV landscape, one that is likely to involve more choice, more subscribers and lower prices.

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