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Tue 1 May 2007 10:21 AM

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Dnata discloses aggressive roll out plan

Dnata Agencies has plans to roll out its entire portfolio across the region and into the CIS and Asia.

Dnata Agencies has plans to roll out its entire portfolio across the region and into the CIS and Asia.

The company's senior vice president Iain Andrew told
ATN

: "I came in to try to build a bigger Dnata and the Middle East and West Asia is what we're really targeting. We have a strong brand in the Middle East and we have a lot of customers transiting down to Asia, so we want to make the most of that."

His strategy, he revealed, was to take Dnata Agencies' portfolio to Qatar, Bahrain and "further into Abu Dhabi" later this year, and then look to a second tier of countries in 2008.

"Some of the ‘stans' are interesting; Kazakhstan, for example," he said. "We will look at India, Egypt and other major markets around the region."

Andrew also revealed high hopes for the company's holiday division.

"I am pleased with the brochure and I can see where we can take that further in terms of divers-ifying," he said. "We have already worked with Lufthansa to create its Holiday Europe brochure, which shows we can also offer companies a solution for their brands."

Dnata Holidays would also look to develop individual brochures, focusing on areas such as ski, villas, apartments and even destinations proving popular.

In terms of opening additional Dnata World Travel (DWT) outlets, the company is eyeing retail space in all of Dubai's new developments, said Andrew.

"We would like to be in all the shopping malls, but unfortunately our profit margins are not quite as high as other players in the market so we can't always afford the high rents," he said. "We have a small outlet in the Mall of the Emirates and have just opened one opposite Carrefour in Deira City Centre."

Dnata has also partnered with KSA lifestyle outlet Lingo to create DWT stores within Lingo stores across the Kingdom.

"We have just opened an outlet in one of their stores and our aspirations are to be in more than 100. This gives us a mall presence in a more economic way," he said.

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