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Sun 3 Feb 2008 04:00 AM

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Dnata Holidays launches ’08 brochures

Dnata Holidays has unveiled its 2008 programme, which has been split into two brochures and includes three new destinations.

Dnata Holidays launches ’08 brochures
Dnata Holidays launches ’08 brochures

Dnata Holidays has unveiled its 2008 programme, which has been split into two brochures and includes three new destinations.

The Europe, Africa and Middle East itinerary has been printed in one brochure (blue) featuring Cyprus for the first time, while the Indian Ocean, Asia and Australasia brochure (green) occupies the other debuting Bali and Vietnam.

"Bali is growing in demand, with the Saudi Arabian market particularly strong and key products including the Four Seasons and Bvlgari properties," explained Dnata Holidays product development manager Nathan Adams.

"Vietnam is popular with discerning ex-pat travellers who visit for the beach resorts and breathtaking scenery," he added.

Adams said 2007 had proven that the outbound short-break market was higly robust, with destinations such as Jordan and the Indian Ocean performing particularly well.

"Cyprus therefore fits into this short-break bracket very nicely," he explained.

In addition to new destinations, one of the most significant additions for 2008 is the inclusion of more destination information.

"As a result of feedback from ATN, travel agents and consumers, we have included several new features such as enhanced maps, destination highlights and attractions, climate information and even a section entitled ‘Our Favourite Memories'," explained Dnata Agencies manager for non-air product Nick Sheppard.

"We wanted to communicate better with our clients and the travel trade and take a more personal approach."
Other new features of note include suggested itineraries, a ‘Halal' icon to indicate when a property is Halal-friendly, as well as a price indicator.

"It doesn't include flights but gives agents and clients some idea of the budget required," said Sheppard.

Dnata Holidays' B2B website had also been bolstered with additional content that could not be found in the brochures, he noted.

Fifty thousand copies of the new brochures have been printed - a 30% increase on the 2007 distribution figure - and copies were due to hit agents' desks in the UAE, Saudi Arabia and Kuwait during the first week of February.

Dnata Holidays’ 2008 programme highlightsNew destinations: Bali, Cyprus and Vietnam.

New cities: Monaco (France); Salzburg (Austria); Zermatt and St Moritz (Switzerland); Milan and Venice (Italy); Casablanca (Morocco); and Hayman Island and Ayers Rock (Australia).

Featured in the brochure for the first time: itineraries for South Africa (last year they were featured on the website only), as well as product in Cape Town; more product in Thailand, Phuket and Malaysia; and New Zealand itineraries.

New properties of note: Bvlgari Hotel & Resort, Four Seasons Bali at Jimbaran Bay (Bali) and Como Shambala Estate in Bali; Le Meridien Limassol Spa & Resort, London resort and InterContinental Aphrodite Hills Resort Hotel in Cyprus; Indigo Pearl (Phuket); the W Retreat in the Maldives; the Park Hyatt, Bvlgari and Four Seasons in Milan, the Six Senses Erawan property in Vietnam, and an increased portfolio for Aman Resorts, Alia Resorts and Rocco Forte Collection hotels.

Visit www.dnataholidays.com

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