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Thu 3 May 2012 12:03 PM

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Doha eyes status as MidEast's fashion capital

Event in Qatari capital brought together top Italian designers and fashion houses

Doha eyes status as MidEast's fashion capital
Doha is hoping to use its lucrative petrodollars to transform itself into the fashion capital of the Middle East (AFP/Getty Images - for illustrative purposes only).

Doha is hoping to use its abundance of petrodollars to transform itself into the fashion capital of the Middle East after a two-day visit by some of Italy’s biggest clothing brands.

The St Regis Doha hotel was the venue for the first ever Italian Haute Couture event, which was attended by high profile brands such as Ferrari, Riva Yacht, L’Oreal, Renato Balestra, Curiel Couture, Gattinoni, Antonio Grimaldi, Sarli Couture, Roberto Cavalli and Versace.

The two-day event was organised by Altaroma, a Rome-based Italian fashion and interior design consortium and was sponsored by Commercialbank.

The event brought together a range of officials, experts and designers and included a series of fashion shows and interior design exhibitions.

“We are so excited to be meeting many of the most fashionable people in Doha, where we know there is a great appreciation of Italian art, culture, design and fashion. Doha is a sophisticated market, and we are here to forge new relationships with people and companies whose lives and businesses are enlivened by great design,” general director of Altaroma, Adriano Franchi, was quoted as saying by the Gulf Times newspaper.

“Commercialbank strives to facilitate Qatar’s vision to establish itself a growing fashion business industry in the region through initiatives such as the prestigious Italian haute couture event. By supporting this event, we hope to support Qatar’s growing fashion industry by exposing it to some of the world’s most admired, Italian fashion brands,” added deputy CEO of Commercialbank Abdulla Saleh Al-Raisi.

“We hope the grandeur and scale of this event will generate a stronger interest from global players in these fields and will strengthen Qatar’s position as an attractive commercial market for foreign brands and businesses,” he said.

Dave 7 years ago

Never felt so!!! I have been to doha several times, you dont even find half the designer shops that u see in dubai in doha. If it was like "Dubai is the fashion capital of the mid east", then that statement is acceptable, but not this. By the way why should one as a tourist visit Doha when you have such marvellous Dubai near by?? Doha is just in its initial phase, just trying its best to compete with Dubai, which might be possible, but will take more than a decade to be atleast how dubai is right now, by then Dubai would have reached heights!!!