Dubai eGovernment said on Sunday it has successfully obtained the domain name .Dubai as it continues to build the emirate's online brand.
The US-based Internet Corporation for Assigned Names and Numbers (ICANN) approved the adoption of the top level domain name, it said in a statement.
It said the move was part of the "ongoing endeavour to promote Dubai through the creation of an online brand identity to reinforce Dubai's position as a leading global hub for business, knowledge-based economy and socio-culture".
Dubai eGovernment intends to provide further registration of dotDubai domain names to all Dubai government entities and businesses, non-profit organisations, NGOs and associations registered in Dubai or at any of the Dubai Free Zones.
Ahmed Bin Humaidan, director-general, Dubai eGovernment said: "This step... will open new windows for those interested in obtaining exclusive information on Dubai and will enable them locally and globally to get fast access to the rich and diverse content of Dubai government and private websites."
He added that Dubai eGovernment was working closely with the Telecommunications Regulatory Authority (TRA) to formulate policies for allocating .Dubai domain names "to ensure fair, transparent and equitable operating processes and procedures".
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.