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Mon 10 Sep 2007 04:00 AM

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Dove re-launches key brands across the gulf region

Unilever Arabia, a global FMCG producer, has re-launched its entire Dove skin cleansing range, which includes the Dove Beauty Bar range and Dove Shower Gel range, in the GCC.

Unilever Arabia, a global FMCG producer, has re-launched its entire Dove skin cleansing range, which includes the Dove Beauty Bar range and Dove Shower Gel range, in the GCC.

A new addition to the range, Dove Hand Wash, has also been rolled out in the region. As part of there-launch, which follows the brand's successful ‘Campaign for Real Beauty' advertising campaign, all five Dove SKUs are now available in a ‘treasure chest' carton, which is designed to keep the products more secure before the consumer opens them, according to Unilever.

Dove has been one of Unilever's global success stories, largely by offering moisturising products backed up by advertising that aims to challenge conventional perceptions of beauty.

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