Muzn Oman Commercial has signed a management agreement with alcohol-free hotel operator Hospitality Management Holdings (HMH) to operate Corp Muscat Al Muzn Hotel.
The upscale three-star hotel will be part of the Al Muzn project being promoted by Majan Development Company as a mixed-use development including a shopping mall as well as a luxury wellness centre.
Mohamed Al Kindi, chairman of Muzn Oman Commercial, said: "The steady growth of tourism in Oman, with a vision to welcome 12 million visitors annually by 2020, is fuelling demand for quality mid-market hotels catering to diverse segments and Corp Muscat Al Muzn Hotel is being developed to serve that growing need."
The 132-room Corp Muscat Al Muzn Hotel is expected to welcome its first guests by the first quarter of 2018.
Laurent A Voivenel, CEO of HMH, said: "Oman is a key development market for HMH and we are very proud to debut the Corp brand in the country with Corp Muscat Al Muzn Hotel.
"HMH is well-positioned in the country as one of the leading ‘alcohol-free’ hotel groups equipped with the most advanced technology and we are confident Corp Muscat Al Muzn Hotel will add tremendous value to our growing presence in Oman while further strengthening our international portfolio."
Voivenel added: "The GCC, with a special focus on the UAE, Oman and Saudi Arabia, is central to our expansion strategy. The scale of opportunity in the region for hotels especially in the budget segment is unprecedented. By 2020 our aim to have six hotels in Oman while multiplying by four our total inventory of keys."For all the latest GCC news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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