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Thu 1 Feb 2007 12:00 AM

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DSF gets back on track

This year’s Dubai Shopping Festival (DSF) is on target to witness a 6% increase in visitors, on 2005 figures (3.3 million) according to the event’s chief executive, Saeed Al Nabouda.

This year’s Dubai Shopping Festival (DSF) is on target to witness a 6% increase in visitors, on 2005 figures (3.3 million) according to the event’s chief executive, Saeed Al Nabouda.

“This is more than we expected,” he told ATN. “That’s the thing about the Dubai economy; it’s so big and so strong that that it has bounced back immediately (after last year’s hiatus)”.

Visitor numbers from last year’s DSF are not taken into account as the event was cancelled out of respect for UAE ruler, Sheikh Maktoum bin Rashid al-Maktoum, who tragically died during a visit to Australia.

Al Nabouda said measures taken to up the number of DSF venues and dissipate them across the city had alleviated traffic problems experienced in previous years and that blocking off streets devoted to the festival had also paid dividends.

Emirates Airline senior vice president commercial operations Gulf, Middle East and Iran, Hamad Obaidalla, said the festival has proved popular with travellers from Kuwait, who were among the top 10 markets purchasing its DSF packages .

Packages were also popular with travelers from Kenya, Iran, South Africa, KSA and Pakistan, he added.

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