Du is close to settling a deal to offer video on demand (VOD) services on
its new internet TV service, UAE media reports on Sunday.
According to a report in the National, the UAE telecom firm is in talks with
company On Demand Group to offer programmes on du’s new Anayou web portal and
Nxt internet-TV console.
VOD was launched earlier this year on both pay-per-view and subscription. It
allows viewers to watch TV shows and films on at the click of a button. The
move will add a new revenue stream for du and follows the launch, the paper
Georges Dabaghi, On Demand Group's general manager for the Middle
East, told the paper that discussions were underway, while an unnamed
senior executive at du said a deal was close to being finalised.
The deal marks "an extension of that [VOD] platform within the umbrella
of du services," Dabaghi told the paper.
He said there was great "growth potential" for VOD in the region,
and predicted an increase of 50 percent for pay-per-view year-on-year and a 40
percent increase in subscriptions over the same period.
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