Du and Google link-up to benefit SMEs

Strategic alliance with Google allows du to launch Business Super 600-G Plan
Du and Google link-up to benefit SMEs
By Neil King
Mon 09 Sep 2013 12:54 PM

A strategic partnership with Google has given du’s SME customers the option of a new business plan complete with Google AdWords benefits.

The Business Super 600-G Plan is du’s latest mobile plan, providing users with value-added benefits including national and international minutes, national data, and AdWords.

The AdWords platform can boost business’s online presence through the Google search engine, improving advertising potential. The new package includes a session to discover the world of online advertising, account setup, and campaign management credit worth AED750.

Chief commercial officer of du, Fahad Al Hassawi, said: “Communication is becoming increasingly digital. It is imperative for our small and medium sized business customers to maximise this opportunity and make their presence felt where their customers are.

“Business Super 600-G combines everything that a business needs to effectively and efficiently grow: A solid communications allowance with national and international connectivity, with the incredible power of Google AdWords to help spread awareness through the internet. There are around 12,000 small and medium sized businesses established in the UAE every year, and we know that the right communication and marketing is essential for every business if it is to achieve success.”

Mohamad Mourad, regional manager of the Gulf for Google, added: “As a premier SMB partner, du will provide full-service AdWords account management on behalf of local merchants, from account setup and activation to ongoing campaign, maintenance and optimisation.

“This agreement is designed to build on du’s existing relationships with marketers, particularly small and medium sized businesses, and encourage them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe.”

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