By Andy Sambidge
TV content provider says new service will be free to customers for limited period.
Telco du on Sunday announced the launch of its Unlimited Video on Demand (UVoD) service, which allows customers to choose from a wide range of TV content for AED75 a month.
The service, which expands on the company's existing VoD initiative, gives customers unlimited access to movies, TV series, dramas, documentaries, music, lifestyle, kids shows and religious programming.
The unlimited service will be made available free of charge for an introductory period, after which du TV customers can subscribe to the service for AED75 per month, du said in a statement.
“We are very excited to announce the launch of our Unlimited Video on Demand service with premium TV programmes, giving customers to choose to watch what they want, all with a simple click on the remote control from the comfort of their home,” said Farid Faraidooni, chief commercial officer, du.
du launched its Video On Demand service in 2009, which allowed customers to browse through a catalogue of movies including Arabic cinema, Hollywood blockbusters, Bollywood movies and classic movies.
Based on the current dismal performance of Du getting their TV system back on line (after 12 hours and still not working) I think that the time and money would be better spent employing staff who know what they are doing rather than inventing another way in which they can show their ignorance. As an aside: my internet service has been experiencing audio interfernce when I log on to any of numerous sites. The "expert" technician could find no fault and cancelled my complaint (without informing me) until I repeated the complaint and then it was only after I had insisted on speaking to a "manager". Since du is a monopoly they owe their customers better response and qualified technicians. Since Etisalat is also a monopoly (and NOT a competitor) the sama comments about performance apply to you also. Neither could exist in a truly competitive market as exists in Europe or particularly the US.