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Tue 1 Jun 2010 12:36 PM

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du prices World Cup TV package at AED299

Telco confirms deal with Al Jazeera, claims package is at discounted prices.

du prices World Cup TV package at AED299

UAE telecom operator du on Tuesday announced that it will be bringing the FIFA World Cup to TV customers at a price of AED299.

Reacting to growing concerns among its customers who were becoming increasingly frustrated about how they would access action from the tournament, du said it was providing coverage at discounted prices.

In a statement, the telco said the current market price for the FIFA package was AED370, AED75 more than the du price.

du's coverage of the FIFA World Cup on Al Jazeera Sports channels will be on four dedicated Channels - Al Jazeera Sport Channel +9, Al Jazeera Sports +10, Al Jazeera Sports HD and Al Jazeera Sport World Cup, with some of the major matches being broadcasted in High Definition format.

du customers will be able to view Al Jazeera Sport channels and FIFA World Cup matches in both English and Arabic, the company added.

To subscribe to the World Cup package, du customers need to log on to www.du.ae/worldcup, or visit du shops.

The FIFA World Cup 2010 starts on June 11 in South Africa, and will see approximately four billion viewers watching on their TV screens across the globe.

Farid Faraidooni, chief commercial officer, du, said: “du is committed to providing top-class home entertainment to add a little enjoyment and good sporting fun to the lives of people in the UAE.

"We are pleased to be offering our du TV subscribers a great FIFA World Cup package through Al Jazeera Sport Channels, which enables football fans to enjoy full coverage of the event, hassle-free, in different languages, and in standard and High Definition formats."

Earlier this month, Grand Cinemas announced it had struck a deal with Al Jazeera, to show the tournament’s matches live on its cinema screens.

Andy Fordham, project manager at Grand Cinemas, told Arabian Business that the UAE-based cinema operator plans to sell around 4,800 tickets per match throughout the tournament.

Prices will start at AED35 ($9.52) and will increase as the tournament progresses, with tickets for the final priced at AED100 ($27.22).

Arabian Business: why we're going behind a paywall

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Joe Karcia 10 years ago

To all those who cried and bad mouthed du on world cup. Here is the details. You pay AED 299. While on etisalat, AED 370 + minimum 6 months Al Jazeera package of AED 23 /monthly. So thats total AED 508 with etisalat. Be happy you have du. And it was only less than 2 weeks after evision announced. Not a big deal. Al Jazeera themselves announced world cup package in May first week only. While majority of us are stuck with paying premium to etisalat.

Clyde 10 years ago

Breaking news. Du launched a 3D TV feed on Channel 699. Currently seems in side by side format, so will work with Samsung and panasonic 3D TVs on the market (pls double check with the Tv salesmen if the TVs accept side-by-side 3D). Congrats DU.. Now u talking! All the best.

Wildwine 10 years ago

Thank you Du!

Rasal 10 years ago

DU world cup package does not include the 3D channel and i guess thats why they are cheaper than Etisalat.

Joe Karcia 10 years ago

@Rasal, seriously, either you must be a kid or you havent realised what exactly 3D is. Do you seriously think it convinient to sit in front of tele with a glasses to watch 3D match.... and WHY? get over it. 3D is just a temporary thing. anybody who thinks 3D is future, oh come on. Just because u watched avatar in 3D doesnt mean ur home tv shud be 3d with glasses.

Rainigade 10 years ago

Thanks man... you said what we're all thinking. Sorry, but nothing with du is EVER smooth. They are an utter nightmare to deal with and their call centre agents are robots with scripts! Good luck getting your access sorted. My fingers (and toes) are crossed!

Rasal 10 years ago

Joe, I did not say 3D is the future nor did i say its convenient to sit in front of tele with glasses. I just said that the price difference could be because of the extra channel Etisalat provides.

HD 10 years ago

Dear Mr Faraidooni , Thanks for the good news. But , will we be able to watch the games in Iran !

Nadz 10 years ago

Hi Bob, I called in to du and inquired about the package for customers with existing Al Jazeera channels subscription. aparantly this is a one time charge for the world cup package which will give you access to Al Jazeera +8, +9, HD and 3D. (No Extra Charge for 3D)Whether you have Al Jazeera or not you will still pay 299 for the World Cup. Fairly cheap and reasonable in my opinion. Hope this added life to your life :)

Hamoudi 10 years ago

It seems Al-Jazeera will be broadcasting the world cup matches on its Free to Air Channels (GCC & Arab World), this move comes after selling broadcasting rights & ads for more than 100 million USD.