Dubai is set to make another Guinness World Record attempt with a 22 carat gold chain that will measure five kilometres, making it the world’s longest.
Weighing 180kg, the ‘Dubai Celebration Chain’ is being put together as part of Dubai Shopping Festival (DSF) promotions, and is being made by Dubai Gold and Jewellery Group in association with four major jewellers, Malabar Gold and Diamonds, Siroya, Sky Jewellers and Jewel One.
The world record attempt is part of the 20th anniversary celebrations of DSF, which will take place from January 1 to February 1 next year.
“This year being the 20th year of DSF, a major milestone in Dubai’s calendar, Dubai Festivals and Retail Establishment wanted to do something big and unique and, going with the city’s trend in creating world records, we came up with this idea of making the longest gold chain,” Tawhid Abdullah, chairman of Dubai Gold and Jewellery Group, told Gulf News.
Work on the chain has already begun, with 70 workers busy working 10 hours a day on creating it by the end of December. People can buy their own piece of the chain, according to Abdullah, by contacting one of the jewellers involved.
“Work on the monstrous chain has already begun and we are giving people a chance to be part of this world record. If anybody is interested in having a piece of the chain they can approach any of the four manufacturers and book their desired portion by paying a deposit. The order will be delivered by January 10,” said Abdullah.
Once completed, the chain will be on display at the Gold Souq for up to three days, across a display of 200 metres. It’s expected to take workers six hours to put it together.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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