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Thu 10 Mar 2016 02:58 PM

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Dubai banking major launches website on smart spending, saving

Emirates NBD says Worthy.ae will inform and educate customers as part of commitment to responsible banking

Dubai banking major launches website on smart spending, saving

Emirates NBD, Dubai's largest bank, has launched Worthy.ae, an online hub for financial and wellbeing content, as part of its commitment to responsible banking.

The bank said in a statement that Worthy.ae will inform and educate readers on topics related to saving, smart spending, borrowing, investing and financial planning by addressing four phases in an individual’s life when it comes to money - Starting your career, Building your life, Managing your wealth and Retiring.

It added that the website will offer objective, non-promotional content, written and managed by third-party agencies including Bloomberg Middle East.

Suvo Sarkar, senior EVP and group head – Retail Banking & Wealth Management, Emirates NBD said: “Emirates NBD has always been a strong advocate of greater consumer financial awareness to provide an enhanced and informed banking experience.

"As part of our commitment toward responsible banking, we have invested in multiple programmes aimed at empowering the customer community to manage their finances wisely and fulfil their financial aspirations.”

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