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Mon 3 Oct 2016 05:12 PM

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Dubai-based executive to become FIFA's new commercial chief

Philippe Le Floc’h will take up his new post on October 11 after leaving his role at Dubai-based Customised Solution FZ

Dubai-based executive to become FIFA's new commercial chief
(Getty Images)

A Dubai-based executive has has been appointed as the new FIFA chief commercial officer and will take up his new role next week.

Philippe Le Floc’h will take up his new post on October 11 after leaving his role at Dubai-based Customised Solution FZ, a statement said.

He has been appointed as part of the on-going restructuring of FIFA’s administration to build a "stronger and more sustainable organisation", it said.

In this new capacity, the chief commercial officer will oversee all commercial activities, heading up both the marketing and TV sub-divisions and helping drive the organisation’s commercial performance.

FIFA said Le Floc’h brings high-level experience with proven success in growing and developing business in the TV broadcasting and marketing of sports events.

Previously in his career, he worked at UEFA as marketing director, successfully restructuring the confederation’s in-house commercial arm by managing the marketing and broadcast aspects of all club and youth competitions as well as the media rights for the European Championship, as well as women’s and U-21 competitions between 2000 and 2010.

One of his immediate concerns is to drive up sponsorships for the 2018 World Cup. 

FIFA reportedly faces a $500 million shortfall in sponsorship revenues for the current cycle. Projected revenues from the 2015-18 cycle are $5.65 billion.

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