By Neil Halligan
Al Ahli Holding Group, Done Events sign partnership to produce live events and performances
A new entertainment venue for Dubai is part of a new collaboration between a multi-billion-dollar conglomerate and one of the leading entertainment event organisers in the region.
Al Ahli Holding Group (AAHG) has signed a “long-term strategic alliance” with Done Events and will build a new, purpose-built entertainment venue in Dubai in the next 18 months at a location to be announced.
The agreement will also see Done Events “produce shows of international calibre for AAHG’s new subsidiary that will focus on live events and performances”, with the initial focus of the events to be in overseas in the Far East and Asia, but also with plans to host events in the Middle East and South America.
Done Events, who brought artists like Justin Bieber and Jennifer Lopez to the region, and will host the upcoming sold-out One Direction gig in Sevens Stadium, said the details for the venue have not been finalised yet.
“A lot of the issues that we have with venues not having been built purposely for events will hopefully then be resolved in the way of purpose-built parking, food and beverage and even infrastructure that allows you to enjoy the show in a much better way than we can offer you to today, where we have to turn a car park or a leisure park or sometimes a field into a concert venue,” COO of Done Events Thomas Oveson, told Gulf News.
The new partnership will see AAHG hold a first-of-its-kind Asia Pop Comic Con event in Manila this year.
“That’s probably going to be the first collaboration where we will announce some international performers attending,” Oveson said.
AAHG, a multi-billion-dollar conglomerate founded by Nasser Khammas 40 years ago, has interests in construction, real estate, lifestyle and entertainment, as well as retail.
AAHG's current CEO, Mohammed
Khammas, describes the alliance as a win-win situation, which will create major events in the UAE and around the world.
"Our new subsidiary of live events will
complement our new and existing business into entertainment and hospitality ventures
that will be in conjunction with our other related brands. This alliance with
Done events is a part of our long-standing strategic growth plans,” Khammas said.