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Mon 2 Jul 2012 04:13 PM

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Dubai car dealer to invest $245m in showrooms

Distributor of Porsche, Audi, VW brands will build new facilities in Dubai, Sharjah and Fujairah

Dubai car dealer to invest $245m in showrooms
Al Nabooda Automobiles has announced that it is to invest AED900m ($245m) on ten new facilities covering its premium car marques over the next two years.

Al Nabooda Automobiles has announced that it is to invest AED900m (US$245m) in ten new facilities covering its premium car marques over the next two years.

The company is sole distributor of Porsche, Audi and Volkswagen in Dubai and the northern Emirates, and has plans to open new showrooms in Dubai, Sharjah and Fujairah, as well as up its workforce from 840 to more than 1,000 by 2014.

K Rajaram, CEO, Al Nabooda Automobiles, said the entire project would be funded in-house and that most projects had started, with some being on their way toward hand over.

Al Nabooda's Audi new car sales terminal on Sheikh Zayed Road, Dubai, will be completed in September at a cost of AED118.5m, and will be the largest in the world. Rajaram said the company would move into the new building ahead of its scheduled opening in November to ease the transition for staff and customers.

September will also see the completion of an AED7m new car storage facility in Jebel Ali; while the new AED85.5m Audi, Porsche, VW showrooms and combined workshop in Fujairah is expected to open later this year.

The company will open its Sharjah facility in July 2013. It will be a combined Audi, Porsche and VW showroom and workshop, and is expected to cost AED120m.

A new AED133m combined Audi and VW workshop will open in Dubai in Q4 2013; as well as a new Porsche showroom on Sheikh Zayed Road  for AED144m. The company will also build a pre-delivery centre with paint and body shop in Jebel Ali at a cost of AED256m.

“It’s a considerable investment, but we are confident that this will mean even better service for our customers,” Rajaram said.

“The new facilities we are creating to showcase the Porsche, Audi and Volkswagen brands provide the most powerful evidence of our commitment to our business partners, to our customers, and to the local communities where we operate,” he added.

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Monkey Tennis 7 years ago

They might want to invest some of that in their after sales and servicing capability instead. The customer experience when getting a car serviced or simply buying spare parts is awful when compared to Europe. Glitzy showrooms are one thing but ease of ownership and excellence of support is as much what you are investing in when you buy a Porsche or Audi. In fact it is characteristic of so much of the premium end of the market in Dubai; you can buy whatever you want and the sales experience is often excellent but once it requires maintenance or repair you are in a world of pain - frustration, red tape, delays, miscommunication... it can verge on the Kafkaesque. A service centre and paint shop in the same location might be a start!

joseph 7 years ago

@monkey tennis: name one car dealer in dubai that provides you with good service. don't blame the dealers, blame their HR departments that hire way under-qualified personnel that only care about their salary at the end of each month in order to save money. to their bad luck, when a potential employee appears for an interview they show great qualities and when they've got the job, they're satisfied and don't go for training. and if they do, they just go there to waste time. they don't really learn a thing from those training sessions. i was at naboodah VW showroom last week and i had a V6 CC as my 1st option for a new car. i turned up to know more about the car than the sales person there. if you've got a bit of knowledge about a certain car and you ask the sales person for specific details, they cannot answer as they don't know the answer. to my surprise, one of those sales people didn't really know how the DSG gearbox works. don't expect after sales to be better.