By Tamara Pupic
A new handbook on CSR developed by Dubai Chamber and Dubai SME is aimed at enhancing the competitiveness of Dubai businesses
Dubai Chamber of Commerce and Industry and Dubai SME have launched a new guide for SMEs to help advance the corporate social responsibility (CSR) profile of Dubai.
The How To Guide Book on CSR for SMEs aims to help SMEs integrate strategic CSR practices within their organisations.
Presented to the public during the Networking Conference on CSR for SMEs, which was held at the chamber’s premises, the guide contains a general checklist based on the four pillars of CSR – workplace, environment, community and marketplace.
In his welcome address Mr. Atiq Juma Nasib, senior vice president of commercial services sector at Dubai Chamber, said that SMEs were an important market segment for the Chamber.
He said: “It is … important that we engage them to implement strategic CSR that has a positive impact on their business in terms of growth and competitiveness and the society at large.”
The handbook also contains case studies charting the CSR journeys of two of the Chamber’s SME members.
HE Abdul Baset Al Janahi, CEO of Dubai SME, said: “Today, companies carefully craft CSR strategies that build linkages – between the enterprise and government, the environment, the local community and the business partners, employers and employees.
“And the benefits are immense for the company as it attracts significant goodwill, sees improved financial performance, enhanced brand image, increased sales and customer loyalty, increased ability to attract and retain talent, and easier access to capital.”
The guide was developed in a joint effort of the members of Dubai Chamber Sustainability Network and under the guidance of the chamber’s Centre for Responsible Business.