BlackBerry maker Research in Motion on Wednesday said its new Q5 smartphone model will be launched in Dubai ahead of going on sale globally.
The launch of the Q5 will take place at the opening of the first BlackBerry Retail Concept Store, which will open on Thursday at 5pm local time and is part of Canada-based RIM's plans to offset falling US sales.
A limited number of the Q5 smartphones will be exclusively available for early sale at the store, RIM said in a statement.
"Customers will also have the opportunity to pre-order the smartphone at the store, which will be widely available next month from authorised carriers and retailers in the UAE and across the Middle East," it said.
The new BlackBerry Q5 smartphone features a QWERTY keyboard, a 3.1 inch touchscreen and is available in red, white and black.
The BlackBerry Q5 comes with the BlackBerry 10.1 software, it added.
The new BlackBerry store will feature the first one-hour repair or replace service in the Middle East.
Located on level two of the Dubai Mall, the BlackBerry store will provide shoppers a chance to experience the latest models through live demos, as well as to pre-register for upcoming smartphones.
Last year, a senior RIM executive said stores with local partner Axiom Telecom are planned across the region.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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