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Fri 20 May 2011 03:37 PM

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Dubai chosen for world's first Fashion Hotel launch

Al Habtoor inks deal with French-based Fashion TV; planning more themed hotels in key fashion cities

Dubai chosen for world's first Fashion Hotel launch
(Getty Images)

Dubai will be the location for the world's first Fashion Hotel, with more to follow in key fashion cities around the world, it was announced on Friday.

French-based broadcaster Fashion TV said it has signed an agreement with the UAE's Al Habtoor Group to build the five-star hotel.

Michel Adam, president of the Fashion TV global network, inked the deal with Mohammed Al Habtoor, vice chairman and CEO of the Al Habtoor Group at a ceremony at the Cannes Film Festival.

The hotel, to be located in the heart of Dubai, will be owned and operated by the Al Habtoor Group, a statement said. No specific details on location or opening dates were given.

It will be 30 storeys high and the exterior will display a projection using a 100 metre LED screen, broadcasting the latest Fashion TV highlights, around the clock, the statement added.

Its 200 rooms will be equipped with the latest lighting and audio-video technologies and will make extensive use of the latest 3D equipment.

They will also have access to Fashion TV's 30 channels, as well as the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion.

The hotel will also have a wide variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed rooms.

Michel Adam, president of Fashion TV, said: "For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience.

"It's a great pleasure to sign an agreement with Mohammed Al Habtoor, to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same."

He added: "It's an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again."

The Al Habtoor Group and Fashion TV said they plan to make the Dubai hotel the first of a chain of Fashion Hotels in key fashion locations around the world.

Launching in Paris, Europe's fashion capital, Fashion TV's initial strategy was to obtain a global dominance of the fashion-broadcasting sector.

Today, the broadcaster reaches more than 350 million households worldwide.

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Dawood 8 years ago

This fashion hotel is against Islamic rules.The LCD media facade in the tower affects the Islamic culture of the people those who seen that facade.This type tower must be banned.

John Thomas 8 years ago

Boo woo Dawood... Are you serious?

Mick 8 years ago

Dubai has a personality disorder. It wants to be every city in the world. Unfortunately, the flair and etiquette that comes with cities like London, Paris, New York, Rome have been built "sincerely" over hundreds of years and have been part of a natural evolution stemming from the minds of the artists and designers from those landmark cities. Once Dubai or Abu Dhabi have spent the time, thought and energy to make it an attractive city...more green, less pollution, less unbalanced poverty and create drive-able roads (finally get rid of the all that red and white flagging and "temporary" road separators)....then have your fashion attractions and appearance of an art and design destination. It wants to buy reputation.....and that's impossible because true investment in reputation and true effort in being respected as a legacy city is far too transparent and it's seen through

Ahmed Khalifa 8 years ago

Dear Dawood,

Please do not involve our peaceful and tolerant religion with your personal opinion. I encourage you to do some voluntary work, feed hungry people, donate to orphans in India, buy medicine to the needy, instead of worrying about a fashion related hotel. Try not to involve religion in your opinion just for the case of giving it more value.