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Wed 23 Mar 2016 01:46 PM

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Dubai cinema operator reveals Oman expansion plans

Majid Al Futtaim Cinemas says it will increase its screen count in Oman by 150% by 2020

Dubai cinema operator reveals Oman expansion plans

Majid Al Futtaim Cinemas, the dedicated cinema arm of Dubai-based shopping mall developer Majid Al Futtaim, has announced plans to increase its screen count in Oman by 150 percent by 2020.

The company's expansion plans in Oman will see VOX Cinemas launching at least three new locations in the sultanate while supporting ongoing development of the existing VOX sites in City Centre Muscat and Qurum.

Since the 2014 opening of VOX Cinemas in Oman, the company said in a statement that it has witnessed "outstanding performance" with City Centre Muscat and City Centre Qurum currently netting the highest cinema admissions in Oman.

Cameron Mitchell, CEO of Majid Al Futtaim Cinemas - VOX Cinemas, said: "These major development plans in Oman further cement our vision to become the Middle East and North Africa's most popular entertainment provider.

"Our decision to designate further investment to Oman reinforces our commitment to the market by enhancing our existing circuit, and by launching new cinemas and concepts such as IMAX® and 4DX in Oman."

Mitchell added: "Oman is already fortunate to have a large number of successful cinema offerings across the country, and whilst the market does not require the introduction of a large number of new cinemas, there are selected pockets of Muscat, and outlying cities that are still underserviced with regards to the cinema screen accessibility.

"VOX Cinemas is determined to avoid over screening in the country, so we have been very careful in ensuring that the cinemas that we develop have their own catchment area"

The company said that investing in the development of its City Centre Muscat and City Centre Qurum cinemas is part of its recent mall extension at City Centre Muscat which added 10,000 square metres of retail area.

Construction has started on VOX Cinemas' third location in Oman which will be launched in conjunction with the Al Jawani Group at Palm Mall as a 14-screen cinema.

Further developments in Oman will see VOX Cinemas introduce a 19-screen multiplex at the Mall Of Oman.

Mitchell added: "Within the next eighteen months, we will be launching over a hundred new cinema screens throughout the region in markets including Oman, Egypt, Kuwait, Qatar, Bahrain and the United Arab Emirates."

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