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Thu 22 Jul 2010 06:38 AM

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Dubai cinema promises new level of luxury

All 544 seats are recliners, gourmet food and drinks service at Marina Mall cineplex.

Dubai cinema promises new level of luxury
REEL DEAL: Inside the new cineplex at Marina Mall in Dubai.

The UAE's first boutique cinema, Reel Cinemas in Dubai Marina Mall, will open its doors to the public on Thursday.

Emaar Retail, the company behind the six-screen cineplex, said it will offer a total of 544 seats, all recliner with special ergonomic features.

Aiming for a luxury cinema experience, visitors will be able to opt for gourmet food and drinks being delivered to their seats, the company said in a statement.

Film fans will also be provided blankets and soft pillows for a nominal extra charge, it added.

Emaar Retail said an online booking function would also be operational to pre-purchase movie tickets.

Arif Amiri, CEO, Emaar Retail LLC, said: "Today, the appeal of malls is not only in offering superior shopping choices but also providing a range of world-class leisure and entertainment options for visitors.

"With the opening of the boutique Reel Cinemas cineplex at Dubai Marina Mall, Emaar Retail is further strengthening the mall's retail and leisure mix, making it a complete family destination and a mall of choice for the Dubai Marina and neighbouring communities."

Reel Cinemas is located on level 2 of Dubai Marina Mall, which has a total of 160 stores.

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Anonymous 10 years ago

This mall is dead, no business. These cinemas will probably not help very much. I feel bad for the retailers in this mall, many who go an entire day without even 1 sale.

DXBHeadhunter 10 years ago

Feel bad for the retailers? It is the sky high prices hidden behind the Dubai tax free shopping myth that allow the small handful of retail franchise owners to open all these extra unnecessary outlets that "go an entire day without even 1 sale"! Dubai Summer Surprises – the surprise is that there are no major bargains to be had and “sales” stock was left on the rails which means you can be sure that you will be seeing the same “surprise” items again during next shopping festival!

Fowzi 10 years ago

This is the only country in the world where I have seen stock which is being sold on sale, being sold at normal prices after the sale and then be sold at discount in the next sale again. The concept of a sale is to clear stocks. That concept is totally lost here. You see collections which are at times more than an year old and sometimes 2 to 3 year old collections as compared to Western or more developed Asian markets. DSF and DSS are all a sham.

ND 10 years ago

Blankets are a very good idea!! All the other cinemas should do the same, it's always freezing cold in the cinemas here, they abuse the air conditionning, in the malls too, specially during the summer!!

Ex-Expat 10 years ago

Stopped going to cinemas there after three or four times. There were hordes of noisy local crowds talking during any movie, with each other, over the phone and even playing games on the phone with the sound on. The luxury won't change the lack of culture. But we know that already, don't we....?

Lady Muck 10 years ago

However, I feel AED 120 for a cinema ticket is exorbitant - I go to their platinum suites at Dubai Mall for an occasional treat, and if the movie is good and my neighbours aren't talking on their mobile phones, I feel I've had a good experience. I don't know how this cinema will survive if it charges the same rates as Dubai Mall.

Oz 10 years ago

Low temperatures in a cinema are good news for people like us with no power in Sharjah. Where do you think I spent 2.5 hours yesterday while SEWA shut down the power in Sharjah?

Joseph 10 years ago

Blankets are a good idea only if they are laundered and disinfected after every use! There was a report on the blankets that the airlines give out and tests showed that they had all sorts of bacteria on them when they were not freshly laundered ( on short flights!!!!) I wouldn't dream of using blankets in any movie theater, however luxurious! Take your own.


Why not raise the A/C setting to 25C and forget the blankets.

MD 10 years ago

Maybe I was singularly unlucky, but my seat and those of my friends' did not recline until we used our body weight to push the seats back and even then it did not stay reclined. It is very uncomfortable to sit like that during the entire duration of the movie. Reel Cinemas: Please check your seats. Customers cannot be fooled by marketing propaganda.