Dubai clamps down on illegal use of official brand logo

Authorities take steps to regulate use of Dubai brand logo in bid to protect reputation as global investment destination
Dubai clamps down on illegal use of official brand logo
By Staff writer
Thu 24 Mar 2016 01:37 PM

Authorities in Dubai are taking steps to implement and regulate the terms of use for the Dubai brand logo as the emirate seeks to protect its reputation as a global investment destination.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is collaborating with the Department of Economic Development (DED) to clamp down on any illegal use of the Dubai brand logo. 

The use of the Dubai brand logo across any activity must be approved by Dubai Tourism, through the application of a consent form to ensure its proper and authorised implementation, a statement said.

It added that the DED will ensure regular checks on all stores across the emirate as part of a consumer rights campaign, as well as working with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation. 

The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as investment destination, and a sharper focus on intellectual property protection, the statement added.

Helal Saeed Almarri, director general of Dubai Tourism, said: “Through enhanced collaboration between Dubai Tourism and the Department of Economic Development we are in a strong position to protect the Dubai brand logo and safeguard its integrity.

"This formality is significant in helping to further elevate Dubai’s exposure via branding, as we collectively work together towards achieving our goals and targets for Dubai.” 

Sami Al Qamzi, director general of the Department of Economic Development, added: “It remains a top priority to enforce and protect all IP rights in efforts to strengthen Dubai’s reputation as a competitive business destination and enhance the UAE’s position across global competitiveness rankings.

"We aim to do regular checks on all stores across the emirate to further assist Dubai Tourism in achieving its goals and ultimately meeting their 2020 visitor target.”

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