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Sun 3 Jan 2010 04:33 PM

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Dubai Duty Free posts $1.1bn sales for 2009

Sales represent 3.76% rise on previous year, perfume is the top seller.

Dubai Duty Free posts $1.1bn sales for 2009

Dubai Duty Free on Sunday announced record annual sales of AED4.1 billion ($1.1 billion) for 2009, representing a 3.76 percent increase over the previous year.

Commenting on the annual sales, Sheikh Ahmed bin Saeed Al Maktoum, president of Dubai Department of Civil Aviation and chairman of Dubai Duty Free Establishment said: “Dubai Duty Free, like most businesses, felt the impact of the global recession particularly in the early part of the year.

"However, I am delighted that the operation has successfully turned sales around in the second half and that a new annual record has been achieved.”

December itself was a record month with sales reaching a new monthly high of $122 million, which represents a 9 percent increase over December 2008, the company said in a statement, adding that daily sales peaked at $17.3 million on Dec 20.

Colm McLoughlin, managing director of Dubai Duty Free said: “Without doubt, 2009 will be remembered as a year of challenges. I am pleased that as a retail operation we reacted quickly to those challenges and worked closely with our suppliers and staff on a number of initiatives.”

In 2009, Dubai Duty Free recorded over 20.3 million sales transactions with an average of 55,800 sales transactions per day.

Category wise, perfumes continued to be the No. 1 category with sales topping $157 million, up 2 percent on the previous year and representing 14 percent of total sales at Dubai Duty Free. Liquor and Gold remained as the No. 2 and No. 3 category respectively.

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