By Andy Sambidge
Airport retailer offered 25% discount on range of products between Dec 17-20 to mark 31st anniversary
Total sales during a three-day sale at Dubai Duty Free to mark its 31st anniversary reached more than $51 million, the airport retailer said on Sunday.
A special 25 percent discount was offered on a wide range of merchandise between December 17-20 netting sales of AED188.86 million ($51.74 million).
The decision to extend the annual celebration beyond the one day was due to the high passenger traffic expected over the pre-Christmas holiday weekend.
The busiest day passenger-wise was Friday when over 80,000 passengers used Dubai International Airport.
Commenting on the anniversary Colm McLoughlin, executive vice chairman of Dubai Duty Free said: "We are very happy to have achieved such tremendous sales over the anniversary weekend and that so many travelers had the opportunity to avail of the special discount.
Achieving sales of AED188.86 million over the three day period represents a 21.85 percent increase over the same three day period in 2013.
"I would like to thank everyone for helping us achieve such sales, in particular thanks to our customers and our staff who did a great job in serving the high number of passengers."
Perfumes was the highest selling category with sales of AED27.86 million, representing a 26 percent increase of the total daily sales. Watches were the second most popular category followed by cosmetics.
Over the three-day period, the cash registers recorded a total of 405,407 sales transactions with 205,485 sales transactions alone on December 20.