By Shane McGinley
Former No.1s Caroline Wozniacki and Ana Ivanovic will be global ambassadors
Dubai Duty Free (DFF), the world’s leading airport retailer, has signed up two former women’s tennis champions as global brand ambassadors, it was confirmed on Monday.
Caroline Wozniacki and Ana Ivanovic, both former number one champions and 29 collective titles, will represent the company and are an intricale part of the WTA (Women’s Tennis Association) extension of its contract with the DFF until 2014.
“Dubai has a special place in my heart and it feels great to return this year as defending champion of the Dubai Duty Free Tennis Championships. Being an ambassador for Dubai Duty Free is a great honour and it gives me the opportunity to help promote one of my favorite destinations,” said Caroline Wozniacki, who beat Svetlana Kuznetsova to win the Dubai Duty Free Tennis Championship at the Dubai Tennis Stadium on February 20.
“I am really flattered that Dubai Duty Free asked me to become its brand ambassador. It is a great company that has also been extremely supportive of women’s tennis. I always get excited about traveling to Dubai as it is one of the most exciting cities in the world,” added Ana Ivanovic.
Both tennis stars will participate in the forthcoming short travel film “Dubai Duty Free Full of Surprises Travel Show”, which will be aired online and on TV.
The DFF reported its best ever daily revenues in December, breaking records with AED86.75m ($24m) worth of sales in a 24-hour period, the company said.
“Achieving sales of this magnitude in a 24-hour period is obviously fantastic for Dubai Duty Free," said CEO Colm McLoughlin. "The sales are a new daily record, and substantially higher than our first full year of business, 1984, when our annual sales reached $20 million.
In November DDF reported a 16 percent increase in sales for the first ten months of 2011, putting it on track to achieve its target total sales of $1.45bn by the year-end.
It plans to recruit 1,000 staff next year in preparation for the launch of Dubai Airport’s third concourse, which will have 8,000 sq m of retail space.
DDF is also part-financing the building of a fourth concourse at the airport in AED28bn deal. It will require around new 3,000 employees to staff its retail operations there in 2015.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.